For release: IMMEDIATE
Contact: Sylvana Joseph ~ (504)250-5024 or JSylvanita@aol.com
Humorous Online Sex Guide for Women 50+ Launched –
JULY 26, 2010, PHILADELPHIA: Millions of women Baby Boomers can now log on to The Definitive and Defiantly Funny Online Guide to Sex to discover their true sexuality on The Gramma Sutra (www.TheGrammaSutra.com), a new social networking website designed expressly for women ages 50+.
Inspired by the ancient Hindu classic, The Kama Sutra, TheGrammaSutra.com delivers infotainment on the psychology and physiology of sex for women over 50, and offers tips and humorous insights on: Dressing for Sexcess; Dating & Entertaining for the newly single; Props & Playthings (yes, those kinds of toys); Sexercise Routines; and, of course, Gramma Sutra Illustrations of sexual positions – mindful of the conditions that women are likely to experience as they age. The site also serves as an online community for mature women (see the “Sun Porch”), enabling them to speak candidly and anonymously with one another on topics ranging from vaginal dryness during menopause to sex after a double mastectomy.
“Nothing is taboo or off-limits,” says website co-founder, Sylvana Joseph, a lawyer, journalist and public radio commentator. “All those women who burned their bras in the ’60s (or wish they had) are still defying conventions, shattering expectations in their fifties, sixties and seventies. TheGrammaSutra.com is the one place online where ladies of a certain age can go and get the facts they need about sex and ageing – definitive information, yes, medically grounded, and yet defiantly funny as well; where they can find out the secrets to living longer, healthier and randier lives; and where they can interact with women just like them in a safe and nurturing environment.”
“These are not the stereotypes of older women so often depicted in the popular media,” says site co-founder J.G. Sandom, Web entrepreneur and author. “Boomer women control a net worth of $19 trillion, and own more than three-fourths of the nation’s financial wealth. Over the next decade, they’ll be the beneficiaries of the largest transference of wealth in history – with estimates ranging from $12 to $40 trillion.”
“Women not only account for 85% of all consumer purchases,” adds Sandom, “everything from autos to health care, but they also represent the majority of the online market, with 22% of them shopping online at least once a day. They’re hungry for information on subjects that impact their lives in a meaningful way, including sex, and they’re increasingly going online to find it. It’s no accident that the popularity of social networking sites is growing most quickly amongst women 55+, with more than 1.5 million female users on Facebook alone – a 550+ percent increase from six months ago.” (By comparison, Facebook membership among people younger than 25 grew by less than 20 percent over the same period.)
“We are already in discussion with major advertisers about site sponsorship opportunities, and our agent is talking with publishers about a book deal. Let’s face it. Women of a certain age are an overlooked demographic powerhouse, difficult to reach using traditional media. But they buy self-help books, and they’re going online in increasing numbers. TheGrammaSutra.com represents a significant advertising opportunity to a broad array of advertisers -- from pharma to financial services.”
According to the U.S. Census, there are around 80 million Baby Boomers in the United States, with almost 8,000 people turning 60 every day. When you combine Boomers with members of the Greatest and so-called Silent Generations (i.e. pre-Boomers), the size of the 50+ population jumps to more than 110 million, or around one third of the entire U.S. population . . . and more than half of these are women. American women over fifty are the healthiest, wealthiest and most active generation of women in history – and that means sexually active as well. In fact, researchers for AARP have found that 85% of those 60+ have some sort of intimate experience at least once a week.
For Women of a Certain Age. The site is the brainchild of J.G. Sandom, considered the “father of interactive (i.e. Net) advertising,” who founded the nation’s first interactive ad agency (Einstein and Sandom Interactive – EASI) back in 1984, and Sylvana Joseph, a writer and public radio commentator.
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